The combination of Sydbank's desire to have a presentation of the bank's core competencies and Phiro's creative technicians, allowed for an ambitious close collaboration. With the brief presented to Phiro, various options were explored and the outcome was a motion design animation. Work was done to create a well-functioning speech, while a graphic line was laid out by Phiro's graphic designers, with the visuals closely following the speech.

The result can be seen in a clip below, where Sydbank's core competencies are presented in an easy to understand way, and is a good example of how motion design can explain a company's values in a nice way.